From Eilat to Nuel: My Entrepreneurial Journey

In today’s fast-paced business landscape, transforming an idea into a thriving, fully operational company requires far more than just innovation—it demands strategic vision, industry expertise, and hands-on execution. After more than two decades of guiding startups from ideation to full-scale operations across diverse industries, I took on my biggest challenge yet: building my own venture from the ground up.

Armed with deep industry insights, a proven track record, and an unwavering drive to create real impact, I embarked on a journey to turn my vision into reality

With deep industry insights and a proven track record, I set out to transform my vision into reality.

The Road to Nuel

From securing funding and optimizing operational efficiency to developing go-to-market strategies and scaling businesses for long-term success, I have experienced every stage of the entrepreneurial journey firsthand. Each challenge, setback, and victory reinforced a core belief: a well-executed strategy, coupled with the right tools and expertise, is the key to building a resilient and successful company.

This belief became the foundation for Nuel—a company dedicated to revolutionizing fuel efficiency and emissions reduction through cutting-edge technology.

Why Now?

With a history of turning disruptive ideas into thriving businesses, my mission remains clear: to position Nuel as an industry leader in cleantech by leveraging innovation, strategic decision-making, and a world-class team. I have learned that true transformation happens when vision meets execution—when groundbreaking solutions are paired with the right leadership and market strategy.

By pioneering advancements in the fuel industry, we are not only optimizing efficiency but also shaping a more sustainable future. At Nuel, we are committed to delivering tangible results—reducing emissions, improving fuel performance, and driving meaningful change in global energy consumption.

This is more than a business; it’s a movement toward a cleaner, smarter, and more efficient world. And we’re just getting started.

Shoham Gabizon
CEO & Co-Founder, Nuel